Forget the fridge magnets. Today’s most buzz-worthy travel souvenirs are… snacks.

From a tin of Portuguese sardines to sakura KitKats in Tokyo, grocery store finds are becoming mini cultural treasures. As Skift recently reported, TikTok and Instagram are fueling this “snack tourism” craze—where travelers make a beeline for local markets and supermarkets to sample flavors you just can’t find at home.

Why it’s catching on:

• Everyday immersion: Grocery stores reveal how locals really live, what they eat, and what they value.
• The thrill of discovery: You never know if you’ll stumble on truffle chips in Paris, anime-shaped custards in Japan, or Hailey Bieber’s $20 Erewhon smoothie in LA.
• Edible memories: Snacks are easy to pack, fun to share, and instantly transport you back to your trip.

Next time you travel—whether it’s to Oaxaca or Osaka—add a grocery stop to your itinerary. Stroll the aisles. Read the packaging. Taste the story.

And of course, bring your CONMIGO ULTI Every Day/Every Where Bag—its organized compartments and bright lining make it perfect for carrying your foodie finds without squishing the mochi.

Because sometimes the best bite of culture is just past the checkout line.